Contentful product demo

How to localize and personalize global marketing content


Our product demo series provides an overview of a specific digital experience strategy, followed by a demonstration of how to execute on that strategy using Contentful’s platform.

Watch this session to learn how a content platform makes it easier to maintain and deploy content across channels and geographies. Enterprises and startups alike have to address multiple audiences within their customer base — and they speak different languages, transact in different markets and pay in different currencies. Each of these segments need localized messaging tied to a consistent brand, regardless of where they are in the world. You’ll hear success stories from companies like IKEA, Equinox Media and Xoom by PayPal. 

You will learn how to: 

  • Create compelling landing pages using structured content and composable page architecture — without developer resources.

  • Run seamless marketing launches by effectively organizing, previewing and scheduling your content.

  • Localize content by combining native features, implementation strategies and translation integrations.

  • Implement scalable personalization campaigns with out-of-the-box apps (feat. Ninetailed and Google Analytics).

  • Automate daily tasks and workflows.

Recommended for

If you’re looking to streamline content operations, unify branding and optimize global marketing campaigns, this demo is for you! We particularly recommend it for those managing content localization, translation and personalization.

Recorded on
May 28, 2021
38 minutes
Watch the demo

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Andrew Kumar
Digital Platform Strategy and MACH Architecture
Artas Bartas
Senior Product Marketing Manager

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