Contentful product demo

How to connect and personalize ecommerce experiences


Our product demo series provides an overview of a specific digital experience strategy, followed by a demonstration of how to execute that strategy using Contentful’s platform.

During this session we cover how a content platform makes it easier to quickly build, test and personalize ecommerce experiences across digital channels. With consumers having more buying options than ever before, enterprises and startups alike have only a small window of opportunity to inspire loyalty. As ecommerce goes omnichannel, customers expect contextual and personalized shopping experiences. Maintaining and sharing content centrally ensures all digital touchpoints are on brand and consistent. It also allows retailers to create and iterate as technology trends and customer expectations evolve. You’ll hear from successful retailers including Staples Canada, Glossier and Bang & Olufsen.

During this demo, you will learn how to: 

  • Integrate editorial content into product pages

  • Create personalized shopping experiences based on user journeys

  • Create and run promotional campaigns without developer resources 

  • Control SEO metadata for individual pages

  • Promote handpicked products and categories 

  • Discover alternative ways to localize content

  • Easily edit site navigation features

  • Preview content before publishing

Recommended for

If you’re in charge of testing and launching new ecommerce experiences at scale, this demo is for you! We particularly recommend it for those managing merchandising, branding, inventory and fulfillment.

Recorded on
October 8, 2021
52 minutes
Watch the demo

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Andrew Kumar
Digital Platform Strategy and MACH Architecture
Artas Bartas
Senior Product Marketing Manager

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